Creative Magic
Creative Magic
Creativity is our soul. It is the guiding light behind all our fragrant endeavors. We use our understanding of different fragrances and create a magical pallet of enticing aromas for our clients to relish. Adding creative magic to our products is aimed to not only delight our clients with great aromas, but also add value to their business by giving them a definitive and distinctive smell.
The three key ingredients of our creative magic are:
- Proportion Which is the right balance between ingredients to produce sustainable fragrances
- Accuracy Which defines the meticulousness of our creativity to produce versatile aromas
- Passion Which adds zest, power and enticing enchantment to our fragrances
Together, our creative magic is the backbone of our company's portfolio and the secret behind the satisfaction of our clients.
Fragrance Fluency
Fragrance Fluency
Fragrance is a powerful differentiator and needs to be created in an environment that is conducive of producing such distinctive aromas.
To achieve this distinction we have established a facility that features the most up-to-date GLC and GC-MS equipments amongst other world-class technologies for production of our fragrances and flavours. Within this facility, departments like production, sampling, quality control, packaging and dispatch, work hand in hand to increase the efficiency of products and services that we offer.
Given today's increasing concerns about safety and the environment, our technicians, perfumers and evaluators further ensure that our perfumes are in accordance with the latest worldwide legislation and bespoke customer requirements.
On the supply front, we have alliances with leading ingredient suppliers to ensure constant inflow of high quality aromatic chemicals and natural essential oils.
Our overall technical architecture is based on streamlining even the minutest of details giving our clients the benefit of service without compromise.
Marketing and Sensory Evaluation
Marketing and Sensory Evaluation
At the core of all our endeavors is a very enthusiastic marketing and evaluation team that is aware of the latest tendencies and the cultural influences that are vital for creation of fragrances.
To further aid this process is our Sensor); Analysis Department that comprises of an experienced panel of fragrance experts and advanced measuring equipments. These assets collectively help us to evaluate and select assorted ingredients and fragrances as per the specifications of our clients.
Application Laboratories
Application Laboratories
At the heart of our development initiatives are experts. They are responsible for translating the vision of our clients into reality. Through meticulous validation processes, tests and other parameters, our application laboratory experts ensure that all products guarantee optimal olfactory levels.
- Creating a distinct fragrance base
- Stability tests of color, smell, packaging, compatibility etc.
- Product enhancement
- Studying and researching new formulations